“Fail Often to Succeed Sooner” – IDEO

From my own experience working with and for creative firm/agencies (just a few). I have yet to see a work environment that supports creative thinking. Rather, I’ve seen a lot of ego-bumping. In contrast, IDEO works hard at making their work environment conducive to design innovation.

Andrew Pressman has a great article over at Architecture Record about how IDEO has created “a firm culture that supports innovative design”. It’s an easy read at only 2 pages.